The Village Board recently ordered new traffic counts on seven intersections in Round Lake. We did this for the International Shopping Center Show we attended last week. However I think its instructive to see what those numbers are and how they have changed since the last time we did this study in 2003. We use these numbers extensively for our discussions with commercial land owners to help them with thier marketing efforts.
The seven intersections are as follows:
134 and Fairfield-- 24,156 cars a day an increase of 13%
134 and Cedar Lake Road-- 19,364 cars a day an increase of 10%
120 and Wilson-- 25,246 cars a day an increase of 8%
120 and Fairfield-- 30,221 cars a day an increase of 8%
120 and Wildspring-- 19,598 cars a day an increase of 22%
60 and Fairfield-- 24,110 cars a day an increase of 3%
60 and Bacon-- 19,202 cars a day an increase of 9%
These numbers are one of a series of numbers used by retailers to determine market suitability for store placement. The other major ones are population figures from the census (the village has done one special census where we went from 5,400, to 10,100 and is doing another in the spring where we anticipate being in the 14-15,000 range), household income, and population inside of radius circles of 1, 3 and 5 miles. By the way I fully intend to blog more about this is the next few weeks.
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